The Character Design project for Gabby16Bit originates from the need to standardize the various graphic expressions that have been used to represent the YouTuber and mascot in the past. The goal is to create a single version that can harmonize the brand's applications, making it more coherent, iconic, and recognizable. This project aims to represent the brand and its values of fun, light heartedness, and freedom, transcending the YouTuber's figure and proposing the character as a potentially standalone identifying element. The character design has been developed to generate strong interest in the target audience.